Immunocologie in Milano: An Interview with Noor Beauty Founder Francesca Lombardi

 With over thirty years of experience in medical grade aesthetics, Francesca Lombardi saw growing demand for natural, clean beauty in northern Italy. So what did she do, she started Noor Beautyshop, a beautifully curated e-commerce experience that provides the world’s best in clean, natural skincare. We sat down with her to get her thoughts on everything skincare, wellness, and Immunocologie. 

HOW DID NOOR COME TO LIFE? WHAT INSPIRED ITS CREATION?

The idea of creating NOOR was born out of 30-years of experience at an aesthetics focused medical clinic based in Northern Italy. I observed a rising trend at the Clinic: patients were increasingly taking care of their skin with preventative and post clinical, daily skincare treatments.
Today, we feel there’s an urgency to distinguish products of true quality in a market that is unfortunately full of confusion! There’s a lot of information we’re told through marketing, but we basically don’t know what to believe most of the time. This is why we founded Noor, where we consider ourselves “precious counsellors” – our professional pool (a plastic surgeon, a dermatologist, a nutritionist, a cosmetologist… the list goes on) is an incredibly skilled set of professionals who educate customers about what to expect from a cream or a treatment or for a better lifestyle!
We strongly believed that this missing service was something really important to add to the Clinic. So why not extend it to more people looking for it?

Noor is the exclusive e-commerce retailer of Immunocologie in Italy.

TELL US WHAT YOU THINK IS THE MOST EXCITING THING HAPPENING IN BEAUTY AND SKINCARE.

We’re thrilled to see people today are educating themselves about what they put on their skin. We believe no one skincare product today is NOT the same as another. We love knowing about what ingredients are being used and what they’re meant to do, and we want to return to the natural, against heavy industrial products. We deserve the best, and this was not a thing, say, 3 to 5 years ago.

HOW DO YOU FEEL ABOUT NATURAL OR CLEAN BEAUTY?

We believe in the shift towards natural and organic, but we still think there needs to be more technical or scientific evolution to guarantee the best results. Synthetics are not synonymous with ‘toxic’, when controlled and developed correctly.

WHAT IS THE ITALIAN PHILOSOPHY WHEN IT COMES TO BEAUTY AND SKINCARE?

For us Italian beauty and skincare exist within a whole, healthy system. We love to keeping hydrated, to stay healthy, to eat good and healthy and live well. We don’t think of beauty as separate to a lifestyle, it’s one in the same.

Immunocologie Vital Clay, as interpreted by the creative team at Noor.

HOW DO YOU DECIDE WHAT PRODUCTS ARE SOLD AT NOOR?

We look for brands that have strong research and development (as Immunocologie does) and that have a principal active ingredient upon which all the line is built… to give Noor’s customers the chance to choose among different lines for their unique qualities.

HOW DID YOU DISCOVER IMMUNOCOLOGIE AND WHY DID YOU DECIDE TO SELL IT AT NOOR?

I’d been a personal user of Immunocologie products and totally fell in love! I personally test everything that we decide to sell. I truly have to love a product in order to carry it.

WHAT IS YOUR FAVORITE IMMUNOCOLOGIE PRODUCT?

Vital Clay, of course, and the Super 7 Elixir.

WHAT ARE YOUR TOP 3 SKINCARE/BEAUTY TIPS THAT DONT INVOLVE PRODUCT?

Cleansing twice a day is fundamental!
Be sure to protect yourself from UVAs and UVABs throughout the year.
Live life without stress… this is first skincare tip of all!

WHAT DOES THE FUTURE LOOK LIKE FOR NOOR?

We see Noor as a precious e-commerce experience where anyone is welcome and anyone can find tips, solutions and ideas to maintain a healthy, happy and beautiful lifestyle, beginning with the skin.

WHAT’S THE MOST IMPORTANT PIECE OF ADVICE YOU CAN GIVE OUR READERS?

There is no such thing as a miracle product: sleep well, eat well and excercise, together with your beauty routine. Use products as part of a renewed attitude on life and your wellness, and the results are guaranteed!
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