My Secret To Becoming A Successful Female-Founded Business

by Karen Ballou September 21, 2020 3 min read

My Secret To Becoming A Successful Female-Founded Business

In honor of National Women’s Business Day, we’re offering 25% off all of your favorite Immunocologie products all week long, 9/21-9/25 using the code WOMEN25. I encourage you to use this time to celebrate yourself or the powerful business women in your life. It’s not easy being a woman in business, but I’m so proud of my personal journey as well as the journey of Immunocologie and our team that I wanted to share our success with you.

As National Women’s Business Day approaches (Tuesday, Sept. 22), I’ve been thinking a lot about my own personal journey as a woman in business. I’ve always been someone who wanted to give back, and I take immense pride in getting the job done. As a child, I used to love doing the dishes and the feeling I got helping my family accomplish the task at hand. I even used to sell lollipops as a child during recess, and I loved the feeling I got making other kids happy with their treats.

I guess it’s no surprise that I went into business. Entrepreneurship is in my blood. After college, I went out to California to help my brother start his business—skateboards. While I was working with him, I started to think about what I wanted to do with my life. I created a circle of my “life journey” and I started to think of what I wanted to fill my circle—aka my life–with. One of the pieces was to be involved with building, educating, and developing brands. I knew I wanted to support or create a brand that would really make a difference to people and provide me—and others—with that same joy I felt helping my family and friends when I was younger.

The first aspect I achieved in my circle was starting my career with Elizabeth Arden. After some time there teaching women how to use those products, I was offered a job at Redken, another goal from my life’s journey pie. As much as I loved working at Elizabeth Arden and with the Red Door team, if I was going to help as many people as I could in this industry, I knew I had to make the move and accept the position at Redken. As I taught the professionals at Redken, it became clear to me that education is a cornerstone to a successful business, which is something we still say at Immunocologie today.

It’s been a long journey with many bumps along the road to get to where I am today, and it’s still not the smoothest sailing. But these hurdles are what make me a stronger business woman and make my team and our brand resilient and dedicated, and ultimately, successful.

As we mourn the death of Supreme Court Justice Ruth Bader Ginsburg, I’m struck by these words that were shared by the Justice at a speech in 1993: “We are at last beginning to relegate to the history books the idea of the token woman,” and I feel this couldn’t be more true. According to the Department of Labor, there are 74.6 million women in the civilian labor force, and almost 47 percent of U.S. workers are women. More than 39 percent of women work in occupations where women make up at least three-quarters of the workforce. Women are here, and we’re making a difference.

Someone recently asked me what advice I would give to young female entrepreneurs looking to get started in the business world. My response was this: make a plan and follow your heart.That’s exactly what I did to get to where I am today. After college, I put my dreams out into the universe, made a plan, and worked hard to achieve it. Your plan will speak true to what’s in your heart, and by following that plan you’ll make your dreams come true. Just remember, with hard work anything is possible.


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